“Do not judge me by my success; judge me by how many times I fell down and got back up again.” Nelson Mandela
About Me!
Hello! My name is Alexandra Zwerle, and I was born and raised in Boston, Massachusetts. I am currently pursuing a Bachelor of Science in Marketing at the University of Tampa, with an anticipated graduation in May 2025. Upon graduation, I aim to secure a position in medical sales. I bring expertise in sales techniques, data analysis, presentations, and CRM platforms, developed through hands-on experience, academic coursework, and industry training.
I selected the University of Tampa for its prestigious AACSB accreditation and strong business reputation. My coursework, including Digital Marketing, Buyer Behavior, Marketing Research, Marketing Strategy, Speech for Business, and Professional Selling, has equipped me with a solid foundation in marketing principles and practical skills to excel in my career.
I completed two key internships: first in account management at ALKU, where I focused on client relationships and project coordination, and then at Baystate Benefit Services, managing digital marketing and social media content. This past summer, I further strengthened my leadership skills by overseeing front-of-house operations at Porticello Restaurant, where I managed scheduling, payroll, and customer service for a team of 20.
In addition to my formal education, I have completed industry certifications in inbound, search, email, and social media marketing. I also bring practical experience with Microsoft Word, Excel, Adobe, and various CRM software platforms, including Bullhorn and Hubspot. Along with CMS’s like WordPress
I have developed robust soft skills—including communication, leadership, adaptability, time management, empathy, teamwork, and resilience—through my internships and campus involvement in organizations like the American Marketing Association, Agency, and The Women’s Network. These experiences have honed my people skills, equipping me to excel in client-focused roles.